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Corning, 160 year-old material science company that invented the glass for Thomas Edison’s light bulb, is on a mission to change the way the auto industry sees glass. Long known as a global leader in mobile device glass covers, Corning is hoping to keep up and capitalize on the rapidly changing habits of automotive buyers.

As tech-savvy millennials come of age and begin purchasing new vehicles, their worlds will converge with Corning’s Gorilla Glass® for Automotive applications. Unlike any other glass in the market, Gorilla Glass offers advanced technologies and replaces the standard glass on vehicles today for a whole new experience. This disruptive innovation will enhance the user experience for both drivers and passengers, according to Marty Curran, executive vice president and innovation officer at Corning. The glass designed for automobiles is even stronger than the glass on dozens of smartphones, allowing cars equipped with Gorilla Glass to withstand extreme temperature conditions.

Gorilla Glass: Transforming the Driving Experience

Corning’s “Connected Car” concept debuted at the 2017 Consumer Electronics Show in Las Vegas. It features:

How many times you have had to replace a windshield thanks to a big truck with rocks in front of you? And there’s always that afternoon glare that no sunshield will conquer. Thanks to the continuous glass on the console, you could actually see what’s on your GPS and navigate in a whole new way.

Gorilla Glass dashboard by Corning
Gorilla Glass dashboard by Corning.


“Driving” Innovative Solutions with New Technology

Corning has found both practical and technical ways to enhance and even transform the driving experience. For the ultimate driving experience, the BMW i8 is using Gorilla Glass as is the Ford 2000 GT. However, Gorilla Glass of this magnitude and size comes with a hefty price tag, and one that hasn’t made it to the economy car class.

These capabilities and applications are also transforming other Corning markets. They include:

Corning continues to innovate in glass, optical physics, and fusion manufacturing, bringing new technologies and materials to the consumer electronics and automotive industries. Corning’s vision is a “world where real-time information is delivered seamlessly and everyday surfaces are transformed into sophisticated electronic devices.”

And to think that most of us were just hoping to never have to replace the glass on our smart phones again!

Images by Corning

The Innovation, Inspiration & Ideas blog was created to share stories and profiles of companies, products and individuals creating innovation in business through inventive material solutions. For more information on why we launched it, read our blog introduction.


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About the Author

Dana Lanham

Dana Campagna Lanham is Managing Partner of Fun2Market Consulting of Davidson, NC, overseeing strategic marketing and product development for clients in the home, health and happiness industries. She has also been on the marketing faculty at UNC Charlotte, and Catawba College in Salisbury, NC where she taught integrated marketing communications, internet marketing, retail marketing and insights.

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